How do I attract more clients and customers for my business?
When I first got started, I was clueless about attraction marketing.
I am going to show you how to attract more clients and customers through social media via attraction marketing.
In the beginning, I just didn't know how to create sales through free value.
You might be there, so let me enlighten you and give you an effective plan that you can put into place so that you can start attracting more clients and customers by getting them to raise their hand and buy all your things…
I'm here to tell you it is alive and well in a beautiful way to create more leverage in your business and to not have that salesy, spammy, pushy feeling. You really know who's interested, who you should be having quality conversations with and who you should be working with as a client or customer.
1. Be A Human First & A Marketer Second
True story. You are the reason that people buy.
People want to feel connected to you versus you just wanting them to whip out their credit card, so it's very important that you let people into your world be vulnerable, be genuine and authentic, and also shear your lifestyle.
Open up your world to them. It's all about influence marketing, personality marketing.
People buy from people that they feel like they know, so the only way for them to feel like they know you is for you to share and open up about who you are, what you're all about, and make it very, very comfortable for them to want to be around you.
I cannot tell you how many times people have signed up for one on one coaching group coaching into my programs, not just because of the value that I deliver, but because they relate to me on a different level because I'm a mom because I'm a Christian because I'm a musician.
Different things attract different people. It sets them over the edge to want to do business with you versus somebody else, and what makes you identifiable is you being you, so stick to that.
2. Show Up to Give Before You Ask
This was the part that used to annoy me. “I get it. I need to deliver value in content”.
Here's the reality. You need to put some skin in the game. You need to let people know what you're all about, what you stand for, what your mission is, how you help them, because you need to build authority in the space that you're looking to create and build clients and customers in.Your clients and customers want to buy your products. The question is why should they buy them from you? Click To Tweet
What extra value and information do you have that's going to really help them succeed with your services or your products because it's not about making a quick buck.
It's about actually developing a relationship with your clients and your customers because you don't want one time sales.You want repeat sales.
The more value that you can provide leading with content and giving them information that lets them know, “Hey, I'm showing up to help you and I'm always going to be here as your go-to person” makes a big difference in them making the decision to buy from you versus someone else.
So why should they buy from you versus somebody else?
Well, obviously because you're the smarty pants in your niche that knows all the things about all the things, but they will only know that you know all those things if you show up and actually deliver that information to them on a consistent basis.
What are some things that your audience should be seeing on a consistent basis from you?
Don't forget to add that first step of being a human and incorporating your lifestyle through out all of these different styles of content.
There's three different ways that you can do this.
You can show up via audio. Maybe you have a podcast or you're doing some audio recordings out and about on social media.
Writing. Maybe you have a blog or you're doing a lot of written tip styled post on social media, or you're getting up behind the camera like me and doing some video marketing.
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3. Create A Gateway Offer
“What the heck is a gateway offer?” Well, let me explain that to you.
A gateway offer is basically an additional piece of value, like a Webinar or a training, a video series, an E-book, a clickable download that provides more information that leads people more towards the offer product or service that you're wanting to present to them.
The cool part is that now they have exchanged information with you for the information that they're requesting.
So if you are creating a Webinar, they need to register for that Webinar. They're going to give you their name and email.
Now they're on your list. If you offer them an e-book, they need to opt into that e-book to get the download will now they're on your list.
Why is this so important?
Because they're giving you permission to continue to send them information, meaning they're able to get more resources, tools, tips, and your offers.
If they want a free download or they want to attend your Webinar, what makes you think they're not actually going to want to buy your product?
The closer you draw them in, the more likely it is that they're going to want to take advantage of what you have to offer.
How do I create that offer?
Check out another video I did on how I generated 35 sales in 11 days without prospecting a single soul, and I take you through my campaign process.
4. Make An Offer
This is where most people miss the boat.
Depending on how they found you, if they came through a video and you've sent them an e-book, that offer could be right on the other side of that e-book.
If they came to you because they registered for a Webinar, that offer is going to be at the very end of that Webinar.
Maybe you just invited them to hop onto your newsletter and subscribed to your email list. It doesn't matter because now you can still continue to communicate with them via email and they're going to see all of your new communication.
Offers, solutions, products and free content. They will be able to make a buying decision at some point.
Whether they do it right away or later, the important thing is that they're now on your list so you can continue communicating.
Here's what you have to remember.
Transactions always take place in a different location from where you did the shopping.
You're never going to go to Nordstrom, shop around and then have someone asked you to whip out your credit card in the middle of the store.
You'll walk over to a counter and it's going to be a one on one interaction. It's going to be intimate, so you have to think this way.
When you're out and about on social media, you want to be sprinkling out the information for people to look at the free content, the e-books, the webinars, all the cool things that really attract your audience. Click To Tweet
Help them come up with a solution, but the offer is where you take them deeper and you let them know the actual product or service or solution that's going to help them get the result that they're looking for.
No you don't have to worry about being salesy or spammy because literally all you're doing is creating suggestion and recommendation for your audience.
So if you're not sure what type of offer you want to create, you have to always be thinking, what is the thing right now that I could suggest or recommend to my audience that would help them move the needle in there business?
Whatever niche you're in, what is the one suggestion or recommendation that you can suggest or recommend that would help them get a result?
Make that your offer and obviously make sure it's something that they would need to invest in so you're turning a profit.
The only time you should ever feel unsure or not confident about putting an offer out for your clients and customers is when you don't truly believe in the product or the service.
You don't feel like it could really help them get a result and you're doing it just because you want to make a buck.
That is the last thing you want to do.
Remember, whatever product service or solution that you provide to your customer as an option for them to invest in, it's falling under your brand name at that point because you're putting your stamp of approval on it.
Always be cognizant of what types of products and services you're putting out to your audience and make sure you do it with the utmost integrity so that way they always trust anything you suggest or recommend.
Related Blog Post: How I Made 35 Sales In 11 Days Without Prospecting”. TAKE ME THERE
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