The key to marketing is preparing people to buy. There is no better way to do that than to create a free piece of information that will build trust with your potential buyer.
You do this through creating Lead Magnets. Which is just a fancy term for putting valuable information behind a page that requires your prospect to give you their name and email address in exchange for the information.
Why do you do this?… (more…)
I'll be the first to tell you I love talking branding. I think it's one of my most favorite things to help people with. It's like building a house then getting to furnish it.
But that's just it… YOU NEED TO BUILD THE HOUSE FIRST.
Many like focus on the exposure, the views, the engagement…which is great. But the reality is you can have all the views and exposure in the world and still make no money.
Most people think…
As I've mentioned before.. I'm all for hustle. Grind, not so much.
Building a business doesn't have to be complicated, super techie, or exhausting. However, if you're building a business online, putting a simple system or tools in place to do some heavy lifting will not only alleviate the dreaded grind, but… (more…)
When it comes to the topic of branding it's all about just getting clear on what we market, who we are, what we represent, our mission…basically “What the heck am I doing and am I making everyone else aware of it?”.
Branding is not like a craft or a project that you whip up in a couple of hours. It takes… (more…)
Today we are talking list building and why anyone building a business for the long haul should be building one. Out of any strategy you could possibly be implementing in your biz, list building is numero uno.
If you are building your business online and still taking names on paper, I'm just gonna say it… (more…)
You feel like you know, you need to be prospecting, you know need to be having conversations, connecting with people, building rapport, you know you need to be doing the things that you totally avoid doing and you feel like it's just so tedious and with everything else life is throwing at you, you don't have enough hours in the day.
Maybe you get anxiety when you think about prospecting. You get overwhelmed thinking about how much time it takes having one on one interactions all day, every day.
So I want to share with you some tips on how you can…. alleviate this. (more…)